Creative Thinking

Design Juice is pasionate about design and we love coming up with ideas. If you want a design but don't know what it should be, let us help. We will listen and analyse your problem, undergo rigorous research and apply our expertise to create something out of thin air suitable for you. We love to discuss your ideas and help turn them into reality.

Case Study: 'MAXWELL' Desk Lamp

Client:      BHS (launched in 2014 - £39.99)

Inspired by a reel of coiled cable, Maxwell started as a unique concept that drove the question "why not?". We designed and developed a technique to create a solid form that mimics the mannerisms of loose flex and used the structure to form the main detail of a truly unique desk lamp.

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Inspiration

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Initial sketches

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CAD drawings

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Launched product